A win is a win, regardless of 100 votes, 1000 votes, or 10,000 votes - LP Operative, 2012
It was barely 9 pm, when the internal tabulation of Borang 14 showed Nurul Izzah Anwar, Puteri Reformasi, totaled a win over FT Minister Raja Nong Chik by ~1847 votes. The team was elated, but the sentiment was held back; owing to potential last minute 'ballot swapping'. A huge crowd of supporters surrounded the station, ever ready to 'charge' if any fraud was to occur. There were some controversies. In honesty, the SPR agents and police rightly handled the situation. Around 11.30, the EC announced Puteri Reformasi as the winner - Nurul Izzah Anwar slays Goliath a 2nd time.
Strategies:
1) It was known that this battle would be formidable, as Raja Nong Chik, the Federal Territories Minister, had started his campaign in 2010. He possessed and spent almost the entire allocated budget ~RM200 mil, in Lembah Pantai itself. This is in addition to the amount UMNO allocated for the election, and ~RM50 mil of his own resources.
2) Polling agent, counting agent (PACA) operations started in 2011. Most of our PACA members attended 12 training classes. The counting agents were selected in utmost discretion; to prevent leakage and any attempts to buy them off. Only veterans were placed in key areas. The team is truly grateful to the hundreds of professionals who volunteered their time to make this campaign a success. The law behind this successful operation - "If you want to volunteer, be 100% committed; else don't bother!"
3) There were black areas, grey areas, and white areas. Any attempt to make black areas white would be a futile attempt and a waste of resources. Victory lies in Bangsar - an aim of 85% voter turnout. Actual voter turnout exceeded 85%, and victory was within grasped. Turnout in 2008 was barely 70%.
4) GOTV operations - phone banking, canvassing, public programs etc were concentrated to create this miracle.
5) Next target - Sri Sentosa. This area had been neglected by the BN government for generations. The objective was to give the voters the proper respect. The result - 70% for PKR.
6) Programs were organized to micro target potential voters in grey areas such as in Sri Pahang and Pantai Permai. An increase Malay swing back to BN was to be expected.
7) A committed team is needed to win!
Raja Nong Chik's Mistakes
1) Counting the eggs before hatching - RNC expected a victory of 4-5 k votes owing to almost 3k postal voting, and an increase Malay population. He did not envision a possibility of at least 85% Chinese turnout. In fact he was already celebrating his victory, by sending invitation cards to his neighbors for a 'victory' party at TTDI during the afternoon. Though the Malay votes did swung back to BN, it was not substantial as anticipated.
2) Subpar campaign team - Despite the immense resources available, RNC could not pull this victory. Campaign matters, and a successful campaign requires a committed and well-abled team. A team of winners is more preferable than a team of giant fighters.
3) Indian Warlords - For whatever reason, RNC took this bloc for granted. 65% of Indians voted en-bloc for Nurul. Once again over confident kills.
4) GE13 was an extremely polarized race, thus an increase in voter turnout is expected. Internal polling has shown Malay youth to vote UMNO in LP. However, the turnout for Malay youth was lower than average.
5) All in all, this is a numbers game; RNC team failed the counting.
Superior Organizing beats Superior Organization
It is no doubt that RNC had a far superior organization. The logistics team was fantastic; working in multiple teams of four, and rewarding capable teams more than others. The voters agreed RNC to be 'likeable' and 'easily accessible', but these factors weren't enough to carry him through.
As for Nurul's team, resources were scarce. Propitiously, the team was highly committed and mostly professionals. This enabled a far more detailed organizing. PACA planning was meticulous, with extraordinary results as the teams lasted till the PM called victory. Kudos!
Let this be a lesson to all political operatives that the grassroots work matters most. Failure to gasp this concept would lead to catastrophic failure. Onwards!
Interesting Facts:
(1) The ballot box found in the police car was a valid box, owing to confusion and misdirection.
(2) There were no helicopter drops!
(3) For the postal votes, Nurul Izzah won ~1%.
No comments:
Post a Comment